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Top Social Media Marketing Strategies – Expertise
The Owners and Staff have a combined knowledge of over 120 years in the Direct Sales, and Online Social Media Marketing Industry. Thus, as leaders in lead generation, sales, and customer acquisition, we represent literally $Millions in sales annually for our Client Base.
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Top Social Media Marketing Strategies – Business Relationship Building
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Below are some incredible details. Not surprisingly, the research more than foretells the power of Social Media today and into the future.
104 Top Social Media Marketing Strategies – Social Media and Marketing Statistics for 2014 (and 2015)
Looking at marketing surveys and studies from the past year, a few trends clearly stand out. For instance, buyers are firmly in control of the purchase cycle. In particular, more and more buyers prefer to search versus being found. More importantly, they will often be close to their final decision point before even talking to a salesperson. Thus, your business needs a strong social media marketing strategy.
In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. Furthermore, they’re distributing and promoting this content through all channels in the web presence optimization (WPO) model, to maximize their opportunities to be “found” online when buyers are looking.
Even though digital is taking an increasing share of marketing budgets, the move to online is conversely making some old-school tactics even more valuable.
For instance, what do buyers say is the most important signal of vendor credibility? Which type of content is most effective? The single most valuable SEO tactic marketers rate highly is? What are the top barriers to adopting social business practices?
Find the answers to these questions and many others in more than 100 social and online Social Media Marketing stats from 20+ different sources.
9 General Marketing Stats
1. People want to be in control of the content they receive: As a result, most people skip TV commercials (surprisingly 86{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}). Even email has most people unsubscribing from company emails they previously opted into. At an even higher rate than those skipping TV commercials at a 91{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} rate. Wondering about direct mail. Nearly half of the direct mail is never opened (44{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}). (NewsCred)
2. 72{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of marketers think branded content is more effective than advertising in a magazine. In fact, 69{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} say it is superior to direct mail and PR. (NewsCred)
3. Surprisingly, nearly half (46{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}) of people say a website’s design is their number one criterion for determining the credibility of a company. (NewsCred)
4. On the whole, 71{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of companies planned to increase their digital marketing budgets this year, by an average of 27{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}. (Econsultancy)
5. For the most part, 67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. (Forbes)
6. Internet advertising will make up 25 {e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of the entire ad market in 2015. (Social Fresh)
7. Despite all the hype about online, 67{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of B2B content marketers consider event marketing to be their most effective strategy. (Social Fresh)
8. Point often overlooked is that videos on landing pages increase conversions by 86{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}. (Social Fresh)
9. As one would suspect, Facebook is the most popular method for sharing interesting content. Surprisingly though, the fifth-most popular sharing method is offline (print) shares. (Heidi Cohen)
5 Online Demographics Stats
10. Overall, the Google+ platform has 67 percent, male users. (Rocket Post)
12. In addition, 63{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of millennials have at least a bachelor’s degree. (leaders west Digital Marketing Journal)
13. For the most part, 63{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of millennials say they stay updated on brands through social networks; 51{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} say social opinions influence their purchase decisions, and 46{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} “count on social media” when buying online. (leaders west Digital Marketing Journal)
14. Given these points, 89{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of 18-29 year-olds are active on social media, as are 43{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of adults 65 and older. (Jeff Bullas)
13 Content Marketing Stats
15. B2B content matters. 57{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of a typical purchase decision is made before a customer even talks to a supplier. (Corporate Executive Board)
16. In due time (by 2020), customers will manage 85 percent of their relationship with an enterprise without interacting with a human. (Target Marketing)
17. Not all content has to be original. 48{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of marketers curate noteworthy content from third-party sources weekly (this post is an example). (Design & Promote)
18. Surprisingly, 62{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of companies outsource their content marketing. (Iconsive)
19. Moreover, $118 billion was spent on content marketing last year. (NewsCred)
Content (articles) Marketing More Effective Than Ads
20. In fact, 70{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of consumers say they prefer getting to know a company via articles rather than ads. (NewsCred)
21. As a result, 90{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of organizations market with content. In the same fashion, 86{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of B2C marketers and 91{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of B2B marketers use content marketing. (NewsCred)
22. Or maybe 93{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of B2B marketers use content marketing. (Iconsive)
23. And yet…54{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of brands don’t have an onsite, dedicated content director. (NewsCred)
24. There are 27 million pieces of content shared each day. (NewsCred)
25. Companies will spend $135 billion on digital marketing collateral this year. (Social Fresh)
26. Mainly, Customer testimonials have the highest effectiveness rating for content marketing at 89{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}. (Social Fresh)
27. 17{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of marketers plan to increase efforts on SlideShare this year. (Forbes)
7 Blogging Stats
28. Currently, 34{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of Fortune 500 companies now maintain active blogs – the largest share since 2008. (Forbes)
29. Each month, 329 million people read blogs. (NewsCred)
30. In any event, 37{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of marketers say blogs are the most valuable content type for marketing. (NewsCred)
31. Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. (NewsCred)
32. For this reason, 17{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of marketers plan to increase blogging efforts this year. (Forbes)
33. For the most part, Blogging increases web traffic by 55{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} for brands. (Rocket Post)
34. B2B companies that blog generate 67{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} more leads than those without blogs. (Social Fresh)
7 Visual and Video Marketing Stats
35. Pinterest grabs 41{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of the eCommerce traffic compared to Facebook’s 37{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}. Particularly, food is the top category of content on Pinterest with 57{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of its user base sharing food-related content. (Rocket Post)
36. 16{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of marketers plan to increase efforts on Pinterest this year. (Forbes)
37. Meanwhile, the use of video content for marketing increased 73{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} this year and the use of infographics grew by 51{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}. (Digital Marketing Philippines)
38. Articles with images get 94{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} more views than those without. (NewsCred)
39. Posts with videos attract three times as many inbound links as plain text posts. (NewsCred)
40. 62{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of marketers use video in their content marketing. (NewsCred)
41. Two-thirds of firms plan to increase spending on video marketing in the coming year. (Heidi Cohen)
5 SEO Stats
42. 81{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of B2B purchase cycles start with web search, and 90{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of buyers say when they are ready to buy, “they’ll find you.” (Earnest Agency)
43. More than half (53{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}) of marketers rank content creation as the single most effective SEO tactic. (NewsCred)
44. 57{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of B2B marketers say SEO has the biggest impact on lead generation. (NewsCred)
45. Organic search leads have a 14.6{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}+
close rate, compared to 1.7{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} for outbound marketing leads. (NewsCred)
46. 33{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}of clicks from organic search results go to the top listing on Google. (Social Fresh)
15 Social Media Marketing Stats
47. 85{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of B2B buyers believe companies should present information via social networks. (Iconsive)
48. And yet – only 20{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of CMOs leverage social networks to engage with customers. (Marketing Land)
49. Marketers will spend $8.3 billion on social media advertising in 2015. (NewsCred)
50. “Interesting content” is one of the top three reasons people follow brands on social media. (NewsCred)
51. 87{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of B2B marketers use social media to distribute content. (NewsCred)
52. 17{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of marketers plan to increase podcasting efforts this year. (Forbes)
53. As consumer use of social media for brand comments and complaints continues to increase, brands are having a hard time keeping up. Only about 20{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of consumer comments generate brand responses, and the average response time is over 11 hours. (eMarketer)
54. Nearly three-quarters of US marketers believe customer response management on digital channels is important (so…25{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} think it’s okay to ignore consumers?); however, just one-third say their company does a good job at this. (eMarketer)
Top Social Media Marketing Strategies: Social Media Still Growing
55. Social media marketing budgets are projected to double over the next five years (Social Fresh)
56. 66{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of marketers claim that social indirectly impacts their business performance but only 9{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} claim that it can be directly linked to revenue. (Forbes)
57. Over 70{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of US online adults use some form of social media networking. (Heidi Cohen)
58. 72{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of all internet users are now active on social media. (Jeff Bullas)
59. The top two barriers impeding the adoption of social business within organizations are the lack of overall strategy and competing priorities. Just 11{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of marketers cite legal or regulatory concerns. (i-SCOOP)
60. 78{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of companies now say they have dedicated social media teams, up from 67{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} in 2012. (i-SCOOP)
61. By department, companies most often have dedicated social media staff (not surprisingly) in marketing (73{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}), communications/PR (66{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}), and customer support (40{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}). At the other end of the scale are legal (9{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}) and market research (8{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}). (i-SCOOP)
7 Facebook Marketing stats
62. Facebook accounts for 15.8{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of total time spent on the Internet. (Rocket Post)
63. 71{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of online adults use Facebook. 63{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of Facebook users visit daily and 40{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} visit multiple times per day. (Heidi Cohen)
64. More than a third (36{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}) of online adults use only one social networking site. Of these, 83{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} use Facebook. 8{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} use LinkedIn. (Heidi Cohen)
65. One million web pages are accessed using the “Login with Facebook” feature. (Jeff Bullas)
66. Nearly a quarter (232{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}) of Facebook users log in at least five times per day. (Jeff Bullas)
67. 47{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of Americans say Facebook is their #1 influencer of purchases. (Jeff Bullas)
68. 70{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of marketers used Facebook to gain new customers. (Jeff Bullas)
3 LinkedIn Marketing Stats
69. LinkedIn is the top social network for B2B marketing (not a shock). 83{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn. (Real Business Rescue)
70. At the same time, the average time spent on LinkedIn per month is only 17 minutes. (Rocket Post)
71. In contrast, 91 of the Fortune 100 companies use LinkedIn for candidate searches. (Rocket Post)
7 Twitter Marketing Stats
72. The average time per month spent by users on Twitter is 170 minutes. (Rocket Post)
73. Only about half of the people who log in to Twitter once a month are actually taking the time to tweet. The rest are lurkers. (Rocket Post)
74. Coincidently, the most-followed brand on Twitter is…Facebook, with more than 13 million followers. Google is #3. (AllTwitter)
75. On top, eBay is the most engaging brand on Twitter. Starbucks is the fourth-most-engaging, and also has the fourth-highest number of followers of any major brand. (AllTwitter)
76. Generally speaking, retailers and restaurants are the most engaging industries on Twitter. Surprising: apparel brands are the least engaging. (AllTwitter)
77. In fact, Twitter now has over 550 million registered users, and 215 million active monthly users. (Jeff Bullas)
78. With this in mind, 34{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of marketers use Twitter to successfully generate leads. (Jeff Bullas)
3 Google+ Stats
79. 18{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of marketers plan to increase efforts on Google+ this year. (Forbes)
80. At the present time, there are now over 1 billion Google+ accounts, and that figure is growing 33{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} per year. (Jeff Bullas)
81. Additionally, Google+ has 359 million monthly active users. (Jeff Bullas)
13 Email Marketing Stats
82. Generally, there are nine times as many marketing emails sent each year as direct mail pieces delivered by the U.S. Postal Service. (Mark the Marketer)
83. In short, Email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic. SEO is #2. Conversely, Banner ads have the lowest ROI. (Mark the Marketer)
84. Likewise, 66{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of consumers have made a purchase online as a result of an e-mail marketing message. (Mark the Marketer)
Note Subject Line Content Counts!
85. Particularly, Email subject lines matter. 64{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of people say they open an e-mail because of the subject line. (Mark the Marketer)
86. For instance, personalized subject lines are 22.2{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} more likely to be opened. For B2C emails, the words “Alert,” “New,” “News,” “Bulletin,” “Sale,” “Video,” “Daily,” or “Weekly” (though not “Monthly”) all increase open and click-through rates. (Mark the Marketer)
87. Indeed, for B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. (Mark the Marketer)
Timing, Emphasis on Email Click-Through Rates
88. Overall, timing is important too. To demonstrate, 76{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of e-mail opens occur in the first two days after an e-mail is sent. E-mail open rates are noticeably lower on weekends than on weekdays. (Mark the Marketer)
89. In effect, only 8{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of companies and agencies have an e-mail marketing team. For example, E-mail marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. (Mark the Marketer)
90. All in all, 72{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of B2B buyers are most likely to share useful content via e-mail. (Mark the Marketer)
93. As well as, 64 percent of marketers say increasing email click-throughs and open rates is among their top priorities this year. (Forbes)
91. Still, the average click-through rate for B2B marketing e-mails is just 1.7{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}. (Mark the Marketer)
92. Overall, Emails with social sharing buttons increase click-through rates by 158{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}. (Social Fresh)
94. Generally, 67 percent of marketers say that email is key for attracting and engaging prospects, and the best path to increase marketing ROI. (Forbes)
10 Mobile Marketing Stats
95. Sooner or later, 94{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of CMOs plan to use mobile applications within the next 3-5 years. (Marketing Land)
96. Furthermore, 75{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of smartphone owners watch videos on their phones; 26{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} at least once per day. (NewsCred)
97. Another key point is that over half of all mobile searches lead to a purchase. (Rocket Post)
98. In fact, 78{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of Facebook users are mobile-only. (Rocket Post)
99. Generally speaking, E-mail is the most popular activity on smartphones among users ages 18-44. (Mark the Marketer)
100. Therefore, 64{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of decision-makers read their e-mail via mobile devices. (Mark the Marketer)
101. Important to realize, almost half–48{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5}–of all emails are opened on mobile devices. Although this may be true, 39{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of marketers say they have no strategy for mobile email, and only 11{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of e-mails are optimized for mobile. (Mark the Marketer)
102. Mobile is the channel of choice for keeping relationships with existing customers alive because it cuts through the clutter of email and social. (Forbes)
103. As a result, 71{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of users access social media from a mobile device. (Jeff Bullas)
104. In turn, 50{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} of millennials use their smartphones to research products or services while shopping and 41{e1494affca8541b767a1e78c88df93c2d3699e26b8e7b003c45f57d55dbb4fc5} have made purchases using their phones. (leaders west Digital Marketing Journal)
Profile: Rory Ricord
Since 1989 Rory Ricord has been involved in Direct Sales, Direct Mail, Newspapers, and Magazine Marketing. Then, in 1994, he took his profession online and flourished in the Online World. Today Rory Ricord not only is building and growing several marketing businesses online but is also a foremost expert and guru in the Online Marketing and Social Media Marketing Industries.
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